Paid Ads Manager Invoice Template

Free invoice templates for Paid Ads Managers built for ad management fees, campaign setup, and monthly retainers. Download and edit in PDF, Word, Excel, Google Docs, or Google Sheets.

Also called: paid ads manager invoice, paid ads manager bill, or PPC invoice.

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Download Free Paid Ads Manager Invoice Templates

Download a template, then edit in PDF, Word, Excel, Google Docs or Google Sheets. Print or email when ready.

Sheets, Excel, Word and Doc Templates Coming November 21, 2025.

Custom Paid Ads Manager Invoice Template

Best for:

Logo, PO fields, campaign and account IDs.

Printable Paid Ads Manager Invoice Template

Best for:

Totals, dates, approvals, signatures.

Editable Paid Ads Manager Invoice Template

Best for:

Edit budgets, hours, fees, and line items.

Free Paid Ads Manager Invoice Template

Best for:

Platform, spend, hours, KPIs, and notes.

How to Invoice as a Paid Ads Manager

Keep it simple, split fees from spend, and make the balance obvious from deposit to paid-in-full.

Free Online Invoice Generator

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In 5 Steps:

Confirm scope, channels, and the billing period with the client.
Log work completed and group it under management, build, and creative.
Separate your fees from ad spend and any pass-through costs.
Add the required deposit or retainer and apply any deposit credit.
Set payment terms, attach proofs, and send the invoice for approval.

Free Online Invoice Generator

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What to Include in a Paid Ads Manager Invoice

These are the must-have fields that keep your invoice clear, traceable, and compliant.

These are the must-have fields that keep your invoice clear, traceable, and compliant.

Business name, address, email, and phone
Client company and billing contact
Invoice number and issue date
Billing period (start date to end date)
Service summary or project title
Ad platform account ID(s) and platform name(s)
Client reference or PO number
Tax ID or VAT/GST ID (if registered); check local rules
Payment terms and due date
Payment method details or payment link

Billing Scenarios for Paid Ads Managers

How to label charges so every invoice makes sense the moment your clients see it.

Account setup fee; Tracking implementation

New account setup and tracking install

This covers building the account structure and putting tracking in place so results are measurable.

Management retainer; Monthly reporting

Monthly management of active campaigns

Ongoing optimization and reporting are recurring work, so they sit in a steady monthly bucket.

Campaign build fee; Audience and keyword research

Launching a new channel or market

A one-time build plus research gets the new channel ready without muddying your monthly fee.

Performance bonus; Target hit bonus

Hitting a target that triggers a bonus

Use plain language to state what’s included and what is not, and cap rounds or hours for add-ons.

Ad creative package; Extra revision rounds

Producing ad creative beyond management

Creative work is separate from media management, and extra revisions need their own space.

Ad spend pass-through; Platform fees

Media costs are the client’s expense, so list them apart from your service fees.

Free Online Invoice

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What paid ads managers bill for

Include ad management, campaign setup, retainers, creative, and reporting with professional invoice line items.

Charge or Service

Unit

Taxable

When to use

How to show it

Account Audit & Setup

Item

New account or takeover

Item × fixed rate. Set structure, access, billing, and brand safety before spend.

Campaign Build (per network)

Item

Launching on a new platform

Units × rate. Build campaigns, ad groups, and naming so scaling stays clean.

Keyword & Audience Research

Time

Planning or expansion cycle

Hours × hourly rate. Map intent, negatives, audiences, and placements for efficient spend.

Tracking & Pixel Setup

Item

Installing tags or events

Item × fixed rate. Install tags via a manager and verify events with test conversions.

Ongoing Optimization & Bidding

Time

Weekly tune-ups needed

Hours × hourly rate. Tune bids, budgets, negatives, and exclusions to hit targets.

A/B Test Management

Time

Testing ads or landing pages

Hours × hourly rate. Draft variants, set splits, run to significance, then archive learnings.

Creative Production (ads)

Item

New creatives or refresh

Units × rate. Write copy and size assets; stock licenses billed as pass-through.

Monthly Reporting & Insights

Item

End-of-month summary

Item × fixed rate. Snapshot results, explain drivers, and list next actions.

After-Hours Change Request

Time

Urgent changes off-hours

Hours × after-hours rate. Urgent pauses or policy fixes outside standard hours.

Media Spend Pass-Through

Item

Reimbursing platform charges

Pass-through as billed. Attach platform invoices and reconcile in your report.

Save and reuse your ad management rates and fees

Create a free account and save management fees, setup charges, and retainers once, so nothing gets retyped.

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Common Paid Ads Manager Invoicing Mistakes

Invoicing pain is real, but small fixes stop disputes and speed up payment.

Mistake

How to fix it

Leaving out the billing period creates pro-rate confusion and slows approvals.

Always show clear start and end dates for the work billed. Note if dates are partial or overlapping.

Skipping payment terms and a late-policy invites slow pay and cash-flow gaps.

State net days, due date, and late fees up front, plus what happens if payment is late.

Show the original deposit, the portion used, and the remaining credit as a separate credit line.

Use plain language to state what’s included and what is not, and cap rounds or hours for add-ons.

Omitting ad account IDs makes reconciliation slow and messy.

List the platform and the exact account ID for every billed item so finance can match charges.

Charging pass-through tool costs without receipts looks sloppy and gets flagged.

Attach proofs or reference IDs for each cost and note if the fee is recurring or one-time.

Paid Ads Managers Invoice FAQs

Bill for campaign builds, ad spend, retainers, bonuses, and rush launches with clean line items, markup, and terms. Use the Paid Ads Managers Invoice Template for clear answers.

How do you bill ad spend vs management fees?

Bill ad spend as a pass-through and your fee as a separate service. Example: “Google Ads Media Spend: $5,000” and “Monthly Management Retainer: $1,500.”

Can I charge a percentage of spend with a minimum retainer?

Yes. Set the math clearly. Example: “Management Fee: 12% of Spend ($600) with $1,000 Minimum → $1,000 billed.”

What should go on the setup line for a new account build?

List the deliverables. Example: “Account Setup: keyword research, structure, pixel install, conversion tracking, QA: $2,000 flat.”

How do you separate creative production from monthly management?

Break it out so clients see the value. Example: “Ad Creative: 5 images @ $75 = $375; 1 video edit = $400; Copywriting: 6 variations = $180.”

Can I pass through third-party tools and call tracking with a markup?

Yes, note cost plus admin. Example: “CallRail: 3 numbers @ $5 = $15 + usage $30; Admin/Procurement Fee 10% = $4.50; Total Tools: $49.50.” Rules vary—check local rules.

How do you price rush launches or after-hours changes?

Add a rush or after-hours fee on top of standard work. Example: “Campaign Launch Rush Fee (under 24 hours): $250” and “After-Hours Change Window, 2 hrs @ $150 = $300.”

How do you handle paused campaigns and retainers?

State if optimization pauses but baseline support continues. Example: “Pause Retainer: account monitoring, budget protection, reporting light: $500 for the month.”

Should I collect prepayment for media spend?

Yes, keep the PPC specialist or media buyer out of float risk. Example: “Media Prepay for October: $8,000 funded to platform” plus “Management Retainer: $1,500.”