Social Media Manager Invoice Template

Free invoice templates for Social Media Managers built for content creation, ad management fees, and analytics and reporting. Download and edit in PDF, Word, Excel, Google Docs, or Google Sheets.

Also called: social media manager invoice, social media manager bill, or social media management invoice.

Browse Templates

PDF, Word, Excel, Google Docs.

Create Online Invoice

Free Generator. No sign-in.

Download Free Social Media Manager Invoice Templates

Download a template, then edit in PDF, Word, Excel, Google Docs or Google Sheets. Print or email when ready.

Sheets, Excel, Word and Doc Templates Coming November 21, 2025.

Printable Social Media Manager Invoice Template

Best for:

Totals, dates, approvals, signatures.

Editable Social Media Manager Invoice Template

Best for:

Edit scope, content items, ad spend lines.

Custom Social Media Manager Invoice Template

Best for:

Logo, brand fields, PO and campaign IDs.

Free Social Media Manager Invoice Template

Best for:

Platforms, posts, hours, and deliverables.

How to Invoice as a Social Media Manager

Keep it simple, spell out the work, collect a deposit up front, and show how the final balance was earned.

Free Online Invoice Generator

☝️ No sign-in. Save as PDF.

In 5 Steps:

Confirm scope, deliverables, service period, and rates in a short SOW before work starts.
Collect a booking deposit and set payment terms so cash flow and deadlines are clear.
Track hours, deliverables, and reimbursable costs while you work.
Build the invoice with itemized lines and attach a brief progress or performance note.
Apply the deposit, add tax where required, and send with a clear due date and payment options.

Free Online Invoice Generator

☝️ No sign-in. Save as PDF.

What to Include in a Social Media Manager Invoice

These are the must-have fields for clear, compliant invoices.

Your business name, address, email, and phone
Client’s billing name and address
Invoice number
Issue date
Due date and payment terms
Service period covered
SOW/contract ID or PO number
Itemized services and expenses table
Rates and units per line (hour, day, post, video)
Subtotal, tax/VAT, and total due (check local rules)
Remit-to details and accepted payment methods
Tax ID/VAT number and business registration, if applicable

Billing Scenarios for Social Media Managers

How to label charges so every invoice makes sense the moment your clients see it.

Booking deposit; Account setup

New client kickoff needs funds and setup time

The deposit secures your time and the setup covers tool connections, profiles, and templates.

Monthly retainer; Service period

Ongoing monthly management on a retainer

One line shows the fixed fee and one notes the dates covered so billing ties to your report.

Content creation package; Deliverables count

Content creation bundle for posts and short videos

This separates the package price from how many assets were produced that month.

On-site shoot day; Travel/mileage

On-site content shoot with travel

Include your tax ID/VAT number and show tax lines where required. If rules vary, write “tax applied per service type, check local rules.”

Rush fee; After-hours service

Last-minute turnaround or weekend coverage

Time-sensitive work costs more and the label makes the premium transparent.

Change order; Additional revisions

Out-of-scope work is approved and billed separately to prevent scope creep.

Free Online Invoice

No sign-in. Save as PDF.

Create a Free Account

☝️ Risk-free 30-day trial.

Services and packages social media managers bill for

Itemize content work, ad management, and reporting with professional invoice line items.

Charge or Service

Unit

Taxable

When to use

How to show it

Social Strategy Workshop

Time

Kicking off or resetting direction

Hours × hourly rate. Run a working session to set goals, audience, channels, and KPIs the team can follow.

Content Calendar Build

Item

Planning monthly themes and cadence

Per calendar × rate. Map topics, formats, and owners. Share for approval so production stays on track.

Post Copywriting

Time

Writing captions or threads

Hours × hourly rate. Write hooks, CTAs, and hashtags by platform and brand voice to drive action.

Post Graphics Design

Item

Designing stills or carousels

Per graphic × rate. Create platform-specific sizes. Provide layered files on request for future edits.

Short-Form Video Edit

Item

Reels, Shorts, or TikTok edits

Per video × rate. Trim clips, add captions, and export aspect ratios that publish cleanly.

Community Management

Time

Moderating comments and DMs

Hours × hourly rate. Reply, hide, and escalate per playbook. Track FAQs to improve content.

Ad Campaign Setup

Item

Launching a new paid campaign

Per campaign × rate. Build audiences, pixels, and tracking. Excludes ongoing spend and daily optimizations.

Ad Management & Reporting

Time

Optimizing active campaigns

Hours × hourly rate. Test bids, creative, and audiences. Send a clear summary with next steps.

Monthly Analytics Report

Item

Delivering monthly performance

Per report × rate. Include KPI dashboard and insights. Add recommendations the team can act on.

UGC Rights Clearance

Time

Using creator or customer content

Hours × hourly rate. Secure written permissions and terms. Prevent takedowns and keep usage compliant.

Save and reuse your social media rates and fees

Create a free account and save content rates, ad management fees, and reporting packages once, so nothing gets retyped.

Create a Free Account

☝️ Risk-free 30-day trial. No card.

Common Social Media Manager Invoicing Mistakes

Real headaches come from fuzzy terms and mixed costs. Use these fixes to keep cash moving and relationships clean.

Mistake

How to fix it

Bundling ad spend with your fee hides the media cost and confuses tax treatment.

List ad spend as a pass-through with receipts and bill your management fee separately. Clarify that media costs are paid or reimbursed by the client.

Skipping usage rights and licensing terms leads to disputes when clients reuse content.

Add a short note on allowed platforms, geography, and duration. State how extended use or buyout will be billed.

Set a due date with clear net terms and a late fee. Add accepted payment methods to remove friction.

Include your tax ID/VAT number and show tax lines where required. If rules vary, write “tax applied per service type, check local rules.”

Using vague rate types or units makes reconciliation impossible.

State the unit and rate for each service, such as per hour, per day, per post, or fixed fee. Keep units consistent month to month.

Omitting PO or contract references stalls client processing.

Add the SOW or PO number and the service period on every invoice. Match the client’s exact naming so their system flags it as valid.

Social Media Manager Invoice FAQs

Use this Social Media Manager Invoice Template to price retainers, ad handling, content rights, and rush terms with job-ready line items and clear answers.

How should I price a monthly retainer for posts and moderation?

Bundle planned outputs and hours. Set a cap for community management. Note what’s extra. Example line item: “Monthly retainer, 12 posts + 10 hrs moderation: $2,200.”

What should appear on an invoice for ad account management and ad spend?

List your management fee separate from the media budget. Add your handling or percentage if used. Example line items: “Ad management fee: $600” and “Client-paid ad spend: $3,000.”

How do I charge for boosted posts and reimbursements?

Show the boost as a reimbursable expense and your setup time as labor. If you take a percentage, note it. Example line items: “Boosted post spend: $150” and “Boost setup, 0.5 hr: $40.”

A new platform got added mid-month. How do I bill the scope change?

Price it as an add-on with prorated posts and extra moderation. Confirm revised totals by email. Example line item: “Add TikTok mid-month, 4 posts + moderation: $380.”

How many revisions are included and how do I price extra rounds?

State a limit in your SOW, like two rounds per asset. Bill extra edits hourly or per round. Example line item: “Extra revision round, 3 posts: $120.”

What is a fair after-hours or holiday coverage rate?

Use a premium, such as 1.5x your hourly, for nights or holidays. Define windows and platforms covered. Example line item: “Holiday moderation, 3 hrs at 1.5x: $225.”

What language covers content rights, usage, and buyouts on the invoice?

Say who owns content on payment, where it can run, and for how long. Add a buyout price for paid ads or whitelisting. Example line item: “UGC buyout, paid ads usage, 12 months: $400.”

How do I handle late payment, pauses, and reactivation fees?

State a late fee and when service pauses. Add a restart charge to spin work back up. Example line items: “Late fee, 1.5%” and “Account reactivation: $75.” Rules vary—check local rules.